Unfortunately, I have fallen for their trap, and have started buying the odd Christmas gift on behalf of Santa, which he will deliver on December 25.
But, it’s not so much the advertising that’s getting my knickers in a twist, but the content of the adverts. After a while, you’ll start to notice that an advert for a doll, such as Baby Anabelle, Baby Wow or a Cry Baby will come along. And, there will be an overwhelming absence of boys.
It’s almost as if the children of today’s society are being indoctrinated into believing they must become mothers when they grow older, and are already being guilt tripped into attending to a baby as soon as it starts to cry.
I’m not against the toys themselves – my daughter has already made it clear that she would love a Cry Baby and a Baby Wow, and Santa has been informed. And, I understand that girls like to mimic their mothers, and want to be as caring and loving as their parents.
But, what about boys? Surely if a little boy sees his Mummy or Daddy cuddling a real baby, he would like to do the same? Or maybe they just love the idea of caring for a baby, and think it would be a great game to play.
Except, it still isn’t socially accepted: If it were, then surely boys would feature on adverts for dolls as well?
It’s the same when the tables are turned, you won’t see any girls featured on an advert for a toy Thomas the Tank. Is this because Thomas and Friends is for boys? Of course it isn’t, and it would be ludicrous to think so.
It’s also a very rare occurrence that you’ll see a Dad playing with a child in an advert. Dads play with their children just as much as Mums do, so why is it you’ll never see this portrayed on an advert?
You will also not find an Avengers, Superman, Star Wars or Teenage Mutant Ninja Turtles t shirt (just to name a few) in a ‘unisex’ section of a supermarket. It’s always under ‘Boys Clothes.’ Similarly, you’ll not be able to find a pink Paw Patrol t shirt with Chase on it, you’ll only find the female dogs Skye and Everest. Why? Is it because girls can’t possible like superheroes, and boys only like the boy dogs.
How utterly ridiculous.
But it doesn’t stop there. Did you know that Bic also make pink razor blades that are EXACTLY the same as the yellow ones, but the pink are “for women,” and therefore cost over twice as much. I couldn’t care less what colour my razor is, as long as it gets rid of the hair on my legs when I use it.
I’d like to think it’s just a bunch of people who haven’t thought it through properly, but there is a part of me that thinks it’s society oppressing men and women, keeping the divide between us.
Let’s hope not though, eh?